Why Ethical Sourcing Matters
The Colourful Impact Behind Holi Colour Powder
Colour powder fun runs are all about energy, colour, and fun. Kids running through clouds of bright powder, music pumping, and everyone covered head to toe in colour. But what most people don’t see is the story behind the powder itself. Where it comes from, how it’s made, and who makes it all matter more than you might think.
Meet Reeta Bai
Reeta works at a gulal factory in India, alongside 40 other women, mixing the vibrant powders that fill the air during Holi celebrations and school fun runs across Australia. Her job is more than just a livelihood - it’s a lifeline. Once struggling to make ends meet, Reeta now earns a steady income that allowed her to send her son, Karan, to school. Something she never dreamed possible.
“Each day I pack the colourful gulal, I feel my own life filling with new shades - dignity, pride, and a brighter future,” Reeta says.
Her story is a reminder that the products we choose to buy can have a ripple effect far beyond our own communities. At Holi Colour Powder, we believe in sourcing responsibly and supporting the people who make our products. That’s why we’ve partnered exclusively with a certified Indian manufacturer that champions fair labour practices and women’s empowerment.
What Ethical Sourcing Means to Us
Ethical sourcing isn’t just a buzzword, it’s a commitment. It means ensuring that the people who produce our colour powder work in safe conditions, earn fair wages, and are treated with dignity. It means choosing suppliers who uplift communities, not exploit them. Every bottle of Holi Colour Powder you purchase helps support women like Reeta.
Why It Matters to You
As Australians, we’re increasingly aware of where our products come from and how they’re made. Whether it’s coffee, clothing, or colour powder, we want to know that our purchases are making a positive impact.
By choosing Holi Colour Powder, you’re not just buying a product. You’re supporting a purpose. You’re helping create jobs, fund education, and empower women in communities that need it most. And you’re doing it while giving your school or community group a fun, safe, and unforgettable experience.
Our colour powder is made from gluten-free cornstarch and food-grade dyes, ensuring it’s safe for kids and environmentally friendly. It’s available in bulk or pre-packed bottles, and we offer accessories like sunglasses and headbands to complete the experience. Plus, our customer service team is dedicated to making sure your order arrives on time, every time.
A Colourful Future
Reeta once heard the saying, “Life is about using the whole box of crayons.” Today, she’s living that truth - filling her life with colour, hope, and opportunity. And with every fun run, every burst of powder, and every smile from a child running through a rainbow, you’re helping paint that future.
So next time you plan a colour fun run, think beyond the event. Think about the hands that mixed the powder, the stories behind the colours, and the impact your purchase can make.
Because when you choose Holi Colour Powder, you’re choosing more than colour. You’re choosing change!
